Post by account_disabled on Dec 28, 2023 5:56:24 GMT -5
Perform AB tests After you've chosen the best place to place your CTA and the best color scheme,. And, to get rid of them, there is nothing better than doing an AB test to find out if the button is behaving as it should. But how is this test done? It's very easy. just create a conversion page that is practically identical to the one you have today, with just a few changes such as the color of the CTA or even its text. It is not just about creating a second page so that half of the site's audience has access to it while the other half accesses the "original", it is about measuring the results of both to see which is better and produces more. conversions.
Don't make the visitor think about it In his classic on Special Data usability “Don't make me think.. an approach to usability on the Web” , Steve Krug talks about the importance of presenting simple and direct navigation for users of a site, so that they do not get lost over there. And one of the ways to do that, according to the author, is by creating simple messages in CTAs. For this reason, for your Call to Action to work well, it is very important to get straight to the point and not try to reinvent the wheel. Therefore, use simple and well known commands such as “Subscribe to the newsletter ”, “Download” or “ Like our fanpage ”. Remember.
That the important thing is not to leave the visitor wondering whether or not they should click on the link. Don't make him think too much. In short. never forget to place a good CTA on your page by choosing the best text, the best design and the best place on the screen for it. That way, it will be easier to convert your visitors into something more, like subscribers to your site or maybe even customers. Anyone who works with marketing knows that they can never stand still. There is always new content to read, a new concept to study, a new strategy to apply. You know why? Because marketing accompanies changes in society's behavior and always needs to adapt.
Don't make the visitor think about it In his classic on Special Data usability “Don't make me think.. an approach to usability on the Web” , Steve Krug talks about the importance of presenting simple and direct navigation for users of a site, so that they do not get lost over there. And one of the ways to do that, according to the author, is by creating simple messages in CTAs. For this reason, for your Call to Action to work well, it is very important to get straight to the point and not try to reinvent the wheel. Therefore, use simple and well known commands such as “Subscribe to the newsletter ”, “Download” or “ Like our fanpage ”. Remember.
That the important thing is not to leave the visitor wondering whether or not they should click on the link. Don't make him think too much. In short. never forget to place a good CTA on your page by choosing the best text, the best design and the best place on the screen for it. That way, it will be easier to convert your visitors into something more, like subscribers to your site or maybe even customers. Anyone who works with marketing knows that they can never stand still. There is always new content to read, a new concept to study, a new strategy to apply. You know why? Because marketing accompanies changes in society's behavior and always needs to adapt.