Post by account_disabled on Feb 20, 2024 0:59:00 GMT -5
After sparking great controversy, as a result of a failed communication campaign, KFC apologizes for touching on a highly sensitive topic for Germany, and for global history. The fast food company took Kristallnacht as a promotional advertisement , an event that is considered the beginning of the Jewish Holocaust.
According to information from Chile Mobile Number List The Guardian , through a message from the KFC application in Germany, users were invited to commemorate this day by eating crispy chicken and cheese, a situation that was condemned by many people and the media. We tell you the details!
KFC and its carelessness with Kristallnacht
As the Holocaust Encyclopedia explains , Kristallnacht —also known as “Crystal Night” or “Night of Broken Glass”—refers to the wave of violent anti-Jewish attacks that occurred on November 9 and 10. of 1938 throughout Germany, annexed Austria, and the Sudetenland areas of Czechoslovakia.
Due to the delicate and sensitive nature of this issue, KFC's urging to celebrate it by purchasing its products generated controversy, since the message that customers and users of its app received said the following:
«It's Kristallnacht Memorial Day! Treat yourself to more soft cheese on your crispy chicken. Now on KFCheese!
Although the company has indicated that it was a system error, and even an hour after this unfortunate alert, it issued an apology message in which it assured that: “We are very sorry, we will review our internal processes immediately so that this not happen again. Please excuse this error.”
KFC apologizes… and did it do well?
Given this, it is important to note that in Germany, Kristallnacht has great significance, which is why numerous commemorative events and debates are held scheduled to reflect the murder of more than six million Jews by the Nazis.
So this mistake by KFC has been pointed out by representatives of the Jewish community, for example, Daniel Sugarman, director of public affairs for the Board of Deputies of British Jews, described the message as "absolutely horrible."
Meanwhile, Dalia Grinfeld, associate director of European affairs at the Jewish NGO Anti-Defamation League, tweeted: "How wrong can you be on Kristallnacht KFC Germany? What a shame!", in rebuke for KFC's action.
The iconic fast-food company issued a statement in Newsweek magazine , in which it blamed a bot for this, stating that the push notification was "linked to calendars that include national celebrations." And he added that he "sincerely" apologized for the "unplanned, insensitive and unacceptable message."
In addition, KFC has indicated that the app's alerts have been suspended while an examination of them is carried out. "We understand and respect the gravity and history of this day, and we remain committed to equity, inclusion and belonging for all." Will these actions be a sufficient apology?
According to information from Chile Mobile Number List The Guardian , through a message from the KFC application in Germany, users were invited to commemorate this day by eating crispy chicken and cheese, a situation that was condemned by many people and the media. We tell you the details!
KFC and its carelessness with Kristallnacht
As the Holocaust Encyclopedia explains , Kristallnacht —also known as “Crystal Night” or “Night of Broken Glass”—refers to the wave of violent anti-Jewish attacks that occurred on November 9 and 10. of 1938 throughout Germany, annexed Austria, and the Sudetenland areas of Czechoslovakia.
Due to the delicate and sensitive nature of this issue, KFC's urging to celebrate it by purchasing its products generated controversy, since the message that customers and users of its app received said the following:
«It's Kristallnacht Memorial Day! Treat yourself to more soft cheese on your crispy chicken. Now on KFCheese!
Although the company has indicated that it was a system error, and even an hour after this unfortunate alert, it issued an apology message in which it assured that: “We are very sorry, we will review our internal processes immediately so that this not happen again. Please excuse this error.”
KFC apologizes… and did it do well?
Given this, it is important to note that in Germany, Kristallnacht has great significance, which is why numerous commemorative events and debates are held scheduled to reflect the murder of more than six million Jews by the Nazis.
So this mistake by KFC has been pointed out by representatives of the Jewish community, for example, Daniel Sugarman, director of public affairs for the Board of Deputies of British Jews, described the message as "absolutely horrible."
Meanwhile, Dalia Grinfeld, associate director of European affairs at the Jewish NGO Anti-Defamation League, tweeted: "How wrong can you be on Kristallnacht KFC Germany? What a shame!", in rebuke for KFC's action.
The iconic fast-food company issued a statement in Newsweek magazine , in which it blamed a bot for this, stating that the push notification was "linked to calendars that include national celebrations." And he added that he "sincerely" apologized for the "unplanned, insensitive and unacceptable message."
In addition, KFC has indicated that the app's alerts have been suspended while an examination of them is carried out. "We understand and respect the gravity and history of this day, and we remain committed to equity, inclusion and belonging for all." Will these actions be a sufficient apology?