Post by account_disabled on Oct 18, 2023 2:14:08 GMT -5
Despite being one of the most popular terms in today's offices, many people still don't know a clear explanation of what brainstorming is, or a method capable of transforming the concept into positive results for their business. In this article, in addition to clarifying what brainstorming is, you will also see the benefits of the practice, and will have access to a guide for having productive brainstorming meetings in your organization. What is brainstorming Teamwork, from school to the corporate environment, already uses brainstorming almost naturally; but it is not always seen as a process, and that is why we end up not taking advantage of all its benefits.
We can summarize what brainstorming is by translating the term: a storm of ideas. The focus of the activity is on generating many ideas, even if some of them seem bad or confusing at first. Think about a meeting to solve any problem. A participant suggests the course of action, and is asked. The same scene is repeated two or three times and the mood in the room decreases, while the silence grows. Everyone leaves the meeting without having gotten very far. The premise behind brainstorming is to europe mobile number list prevent this from happening, allowing a constant flow of suggestions, which will only be debated or evaluated at a future time. How did brainstorming come about? The history of brainstorming points to advertising executive Alex Osborn, who had a great interest in studying creative processes. Realizing that meetings at his agency often limited participants' creativity, he developed a set of basic rules so that meetings could encourage the emergence of ideas, a method that became known as brainstorming.
Advantages of brainstorming Even knowing what brainstorming is, many organizations hesitate when implementing it, as they do not recognize the gains that the activity provides. In this case, it is worth checking out the main benefits of “brainstorming”. Agility in problem solving Getting quick solutions to simple or complex issues is at the root of what brainstorming is. Instead of waiting for one person to find the right answer, the team comes together to offer dozens of possibilities in a few hours, increasing the time that can be invested in carrying out tests or taking care of the details of a project, for example.
We can summarize what brainstorming is by translating the term: a storm of ideas. The focus of the activity is on generating many ideas, even if some of them seem bad or confusing at first. Think about a meeting to solve any problem. A participant suggests the course of action, and is asked. The same scene is repeated two or three times and the mood in the room decreases, while the silence grows. Everyone leaves the meeting without having gotten very far. The premise behind brainstorming is to europe mobile number list prevent this from happening, allowing a constant flow of suggestions, which will only be debated or evaluated at a future time. How did brainstorming come about? The history of brainstorming points to advertising executive Alex Osborn, who had a great interest in studying creative processes. Realizing that meetings at his agency often limited participants' creativity, he developed a set of basic rules so that meetings could encourage the emergence of ideas, a method that became known as brainstorming.
Advantages of brainstorming Even knowing what brainstorming is, many organizations hesitate when implementing it, as they do not recognize the gains that the activity provides. In this case, it is worth checking out the main benefits of “brainstorming”. Agility in problem solving Getting quick solutions to simple or complex issues is at the root of what brainstorming is. Instead of waiting for one person to find the right answer, the team comes together to offer dozens of possibilities in a few hours, increasing the time that can be invested in carrying out tests or taking care of the details of a project, for example.