Post by account_disabled on Mar 8, 2024 23:26:15 GMT -5
It is known that the Super Bowl is the largest sporting event in the United States and one of the largest in the world, and with this, it is perhaps the event with the largest television audience of the year. Half a minute of advertising costs about US$2.5 million dollars and therefore we can consider it as a reference on the current situation and trend that the main brands worldwide follow in terms of advertising and product development for 2010. I write this article with the motivation of highlighting three aspects related to the social campaigns launched last Sunday during the broadcast of Super Bowl XLIV. During the broadcast of the match, 61 spots were programmed, of which ONLY TWO (3.3 percent) presented sustainable content and situations specifically related to caring for the environment (Audi and Bud Light). You will be struck by the radical use that both brands use for a similar situation.
The first aspect to highlight Phone Number List corresponds to the DIGNIFIC ADO SOCIAL MARKETING carried out by the AUDI car brand, which develops creativity based on a virtuous product for its environmentally friendly characteristics. The “Green Car” campaign presents, in a current scenario, a futuristic situation regarding the way in which a virtual green police (Green Police) represses the daily consumption of various citizens and “rewards” those responsible consumers. Second aspect to highlight is related to SOCIAL MARKETING AS A BORING AND UNPROFITABLE ARGUMENT executed by the Bud Light brand. The Lighthouse campaign presents a fun advertisement where a sustainable argument is distorted and serves as a platform for the message related to the typical consumption of beer in young people. Third aspect to highlight was the campaign, WHICH BECAUSE IT WAS SOCIAL, TEXTUALLY SHINED BY ITS ABSENCE. This is the case of Pepsi, which last year was the main advertiser of the Super Bowl.
Last December, PepsiCo announcd that its flagship brand, Pepsi, could be left out of the spots in the next Super Bowl, since that advertising budget ($30 million) would commit it to projects where its consumers propose to “refresh” their communities. through its “Pepsi Refresh Project” program to start in 2010. Currently, there are major social and environmental problems that directly influence the daily and consumer behavior of the citizens of the world, which tend to favor those brands that integrate aspects related to their corporate social responsibility into their business. There are those who believe that times of crisis do not correspond to Social Responsibility. This exercise serves to reflect on who rules in consumption: supply or demand? I believe that in these times, the power lies with the consumer and that companies must understand and satisfy their needs. And as the baseball philosopher would say, “In theory, there is no difference between practice and theory. In practice, if there is. Edgar Lopez Graduated from the Anáhuac University, he is currently Director of Expok .
The first aspect to highlight Phone Number List corresponds to the DIGNIFIC ADO SOCIAL MARKETING carried out by the AUDI car brand, which develops creativity based on a virtuous product for its environmentally friendly characteristics. The “Green Car” campaign presents, in a current scenario, a futuristic situation regarding the way in which a virtual green police (Green Police) represses the daily consumption of various citizens and “rewards” those responsible consumers. Second aspect to highlight is related to SOCIAL MARKETING AS A BORING AND UNPROFITABLE ARGUMENT executed by the Bud Light brand. The Lighthouse campaign presents a fun advertisement where a sustainable argument is distorted and serves as a platform for the message related to the typical consumption of beer in young people. Third aspect to highlight was the campaign, WHICH BECAUSE IT WAS SOCIAL, TEXTUALLY SHINED BY ITS ABSENCE. This is the case of Pepsi, which last year was the main advertiser of the Super Bowl.
Last December, PepsiCo announcd that its flagship brand, Pepsi, could be left out of the spots in the next Super Bowl, since that advertising budget ($30 million) would commit it to projects where its consumers propose to “refresh” their communities. through its “Pepsi Refresh Project” program to start in 2010. Currently, there are major social and environmental problems that directly influence the daily and consumer behavior of the citizens of the world, which tend to favor those brands that integrate aspects related to their corporate social responsibility into their business. There are those who believe that times of crisis do not correspond to Social Responsibility. This exercise serves to reflect on who rules in consumption: supply or demand? I believe that in these times, the power lies with the consumer and that companies must understand and satisfy their needs. And as the baseball philosopher would say, “In theory, there is no difference between practice and theory. In practice, if there is. Edgar Lopez Graduated from the Anáhuac University, he is currently Director of Expok .