Post by sinthiya007 on Nov 9, 2024 22:11:31 GMT -5
The variety of messengers provides a wide range of opportunities for promoting products and services, but choosing the right platform to solve specific business problems can be difficult. TextBack collected data and compared key metrics for the most popular messengers in order to provide recommendations on choosing a marketing tool based on them.
We analyzed 180 million messages sent via the platform over 9 months of 2023. Messengers such as WhatsApp, Telegram, VKontakte, Viber were used for mailings. Based on this data, we developed basic recommendations for choosing a messenger for your business.
Why Marketers Choose Messengers
In a competitive market, the quality of communication on page seo service with a potential client plays an important role in promotion. It is often easier to establish close and trusting contact with the audience via a messenger: WhatsApp alone is used daily by about 2.7 billion users worldwide.
If you look at the Russian field, according to a study by Mediascope , 16% of the total Internet consumption time is spent on messengers, and most of all they prefer correspondence in WhatsApp.
The main advantages of sending via messenger:
Personalized approach – message templates can be personalized to give the client the feeling of personal correspondence;
High open rate – Open Rate of messages in WhatsApp alone is 91%;
Speed of communication – users use instant messengers regularly, so the likelihood of a prompt response is higher;
Convenient message format – characters are large enough to contain important information, you can add emoji, pictures and call-to-action buttons;
Cost-effective for business – sending via WhatsApp or VKontakte will be much cheaper than sending SMS;
Automation of routine processes – chatbots relieve customer service managers, saving them time to resolve more complex situations.
These are just some of the benefits of messenger marketing. Below we will take a closer look at the specifics of working with mailings on the most popular platforms so that you can choose the right tool for your business.
Automate communication with chatbots
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WhatsApp
The most popular messenger in the world and among the Russian audience - 2 billion and 95 million active users per month, respectively. On average, 67% of Russians use WA on a daily basis.
What are the mailing options?
Via private messages;
Creating a chatbot;
Create a group chat for mailing;
Use statuses and stories for fresh information;
Send trigger communications after an order.
Advantages
Popularity of the service and high open rate of messages;
Commercial use is possible – to send messages to WA, you need to use the WhatsApp Business API application, for which you need to create a separate business account in the messenger.
The WhatsApp Business API application allows you to communicate with a client for free within 24 hours after their response to a template letter;
Analytics collection – you can see how many messages were delivered and read by clients;
Possibility to diversify content – pictures, buttons, useful links;
It is easy to find a client by phone number if he has WA.
We analyzed 180 million messages sent via the platform over 9 months of 2023. Messengers such as WhatsApp, Telegram, VKontakte, Viber were used for mailings. Based on this data, we developed basic recommendations for choosing a messenger for your business.
Why Marketers Choose Messengers
In a competitive market, the quality of communication on page seo service with a potential client plays an important role in promotion. It is often easier to establish close and trusting contact with the audience via a messenger: WhatsApp alone is used daily by about 2.7 billion users worldwide.
If you look at the Russian field, according to a study by Mediascope , 16% of the total Internet consumption time is spent on messengers, and most of all they prefer correspondence in WhatsApp.
The main advantages of sending via messenger:
Personalized approach – message templates can be personalized to give the client the feeling of personal correspondence;
High open rate – Open Rate of messages in WhatsApp alone is 91%;
Speed of communication – users use instant messengers regularly, so the likelihood of a prompt response is higher;
Convenient message format – characters are large enough to contain important information, you can add emoji, pictures and call-to-action buttons;
Cost-effective for business – sending via WhatsApp or VKontakte will be much cheaper than sending SMS;
Automation of routine processes – chatbots relieve customer service managers, saving them time to resolve more complex situations.
These are just some of the benefits of messenger marketing. Below we will take a closer look at the specifics of working with mailings on the most popular platforms so that you can choose the right tool for your business.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
The most popular messenger in the world and among the Russian audience - 2 billion and 95 million active users per month, respectively. On average, 67% of Russians use WA on a daily basis.
What are the mailing options?
Via private messages;
Creating a chatbot;
Create a group chat for mailing;
Use statuses and stories for fresh information;
Send trigger communications after an order.
Advantages
Popularity of the service and high open rate of messages;
Commercial use is possible – to send messages to WA, you need to use the WhatsApp Business API application, for which you need to create a separate business account in the messenger.
The WhatsApp Business API application allows you to communicate with a client for free within 24 hours after their response to a template letter;
Analytics collection – you can see how many messages were delivered and read by clients;
Possibility to diversify content – pictures, buttons, useful links;
It is easy to find a client by phone number if he has WA.